Uncover Your Next Client: A Free Bespoke SEO Audit for UK Law Firms
Go beyond automated scores. Our experts manually analyse your site's technical health, local visibility, and E-E-A-T signals to find real growth opportunities.
The Problem with Generic Tools
Many law firms rely on automated SEO reports that can't assess SRA compliance, evaluate E-E-A-T signals, or understand the local intent that converts searchers into clients.
Our Legal-Focused Approach
We manually analyse every aspect of your digital presence with deep legal industry knowledge, ensuring SRA compliance while maximising client acquisition opportunities.
✓ No obligation • ✓ Delivered in 3-5 business days • ✓ Includes video walkthrough
That Instant SEO Score? It's A Vanity Metric, Not a Strategy.
While automated tools can be a starting point, they are dangerously incomplete for a YMYL sector like law.
Lack of Context
They cannot differentiate between a general blog post and a critical, high-value practice area page.
No E-E-A-T Analysis
They are incapable of evaluating author expertise, the quality of case studies, or the nuanced trust signals that Google's human Quality Raters are explicitly trained to look for.
Ignoring Local Nuance
They miss critical issues in Google Business Profile optimisation, local citation consistency, and review sentiment that determine who wins the crucial "near me" and local map pack searches.
Generic Recommendations
They provide boilerplate advice (e.g., "add more keywords") without a prioritised, actionable roadmap tailored to a law firm's objectives.
Beyond Surface-Level SEO Analysis
Why our comprehensive human-led audits reveal opportunities that automated tools simply can't detect.
The stark difference between surface-level automated reports and comprehensive human-led analysis
What Automated Tools Actually Measure
Technical Basics
Page speed scores, meta tag presence, and broken link detection - essential foundation elements that every website needs.
Basic SEO Metrics
Keyword density, title tag optimization, and general accessibility - important starting points that form part of a complete strategy.
Surface-Level Scores
Overall percentage ratings and quick wins - useful for identifying obvious issues but limited in strategic depth.
These automated insights are valuable - they form about 20% of what drives SEO success. But what about the other 80%?
The Missing 80% - What Our Human-Led Audits Reveal:
E-E-A-T signals and legal authority building
Local pack optimization and reputation strategy
Content-intent mapping for practice areas
SRA compliance and ethical marketing review
Competitor gap analysis and market positioning
A Meticulous, Human-Led Audit Process
Transparent and comprehensive overview of what we analyse, who performs the analysis, and what you'll receive.
Your Growth Roadmap Starts Here
Technical SEO & YMYL Foundations
We go beyond standard crawl checks to audit for factors critical to legal websites. This includes correct LegalService & Attorney schema implementation, HTTPS security, mobile-friendliness, and Core Web Vitals to ensure your site provides the trust signals and user experience Google demands from YMYL sites.
Local Visibility & Reputation Audit
For most law firms, the battle is won locally. We conduct a deep-dive into your Google Business Profile, analysing categories, services, and Q&A optimisation. We assess your review quantity, velocity, and sentiment, and audit your citation profile across key legal directories for NAP consistency—the bedrock of local authority.
E-E-A-T Signal Assessment Key Differentiator
This is what automated tools can never do. Our experts manually review your site for signals of Experience, Expertise, Authoritativeness, and Trust. We assess the quality of your attorney bios, the depth of your practice area content, the evidence in your case studies, and your overall digital reputation to ensure you meet the high standards Google applies to legal advice.
Content & Competitor Gap Analysis
We identify the high-value questions your potential clients are asking and analyse how your content answers them compared to your top competitors. We'll pinpoint specific opportunities for helpful, people-first content that can attract qualified enquiries for your key practice areas.
Our "Who, How, and Why" Commitment
"Who": The Experts Behind Your Audit
Your audit isn't run by software. It's conducted by a senior SEO strategist with specific experience in the UK legal sector. They understand the difference between marketing a PI firm and a corporate law practice.
Rich Voller
Legal SEO Specialist & Founder
15+ years specializing in UK law firm SEO. Expert in SRA-compliant marketing, E-E-A-T optimization, and legal client acquisition strategies.
View Full Profile"How": Our Meticulous 4-Step Process
We follow a precise, repeatable process to ensure nothing is missed.
Initial Data Aggregation
We use a suite of best-in-class tools to gather baseline data.
Manual Expert Analysis
Our strategist manually reviews your site against our 75-point checklist developed specifically for law firms.
Opportunity Synthesis
We identify the top 3-5 highest-impact opportunities and "quick wins."
Report & Video Compilation
We compile our findings into a clear, jargon-free report and record a personal video walkthrough.
"Why": To Provide Genuine Value
Our goal is simple: to provide you with a genuinely helpful, actionable roadmap you can use to improve your online visibility and win more clients—whether you choose to work with us or not. We believe that demonstrating our value upfront is the best way to build a long-term partnership.
What You Will Receive in 3-5 Business Days
More than a report, it's a roadmap for your success.
Personalised 10-Page PDF Audit
Clear, actionable insights tailored to your law firm's specific needs and practice areas
5-Minute Video Walkthrough
Personal explanation from our strategists highlighting your biggest opportunities
Comprehensive PDF Audit Report
A detailed, jargon-free analysis covering every aspect of your law firm's digital presence.
Personal Video Walkthrough
One of our senior strategists explains your report's key findings and biggest opportunities.
3 Immediate "Quick Wins"
Prioritised actions you can implement today to start attracting more legal clients.
💡 These quick wins typically show results within 2-4 weeks
Ready to Uncover Your Hidden Opportunities?
Request your complimentary, no-obligation audit below. A member of our specialist legal team will deliver your personalised report and video within 3-5 business days.
Frequently Asked Questions
Common questions about our free law firm SEO audit.
Is this really free? What's the catch?
It is 100% free. We provide this service because it is the best way to demonstrate our expertise and the tangible value we can bring to your firm. Many firms are so impressed with the audit that they choose to become clients, but there is absolutely no obligation to do so.
How is this different from other free SEO tools?
Our audit is fundamentally different because it is not a tool; it is a service. It is conducted manually by a senior SEO strategist with experience in the UK legal sector. Unlike automated tools, our analysis focuses on the nuanced factors that matter most for law firms, such as E-E-A-T signals, local search intent, and competitor strategies within your specific practice areas.
How long will it take to get my audit?
You will receive your personalised audit and video walkthrough within 3-5 business days. This timeframe is necessary because a real human expert conducts a thorough, manual analysis of your website, your competitors, and your specific market opportunities.
Do you need access to my website analytics or CMS?
No. We conduct the entire audit using publicly available information and our own suite of professional analysis tools, so no credentials or backend access are required.
Who is Ministry of Search?
Ministry of Search is a specialist SEO agency dedicated exclusively to helping UK law firms win more qualified clients through ethical, evidence-led strategies. You can learn more about our team and our approach on our About Us page.