Your Online Store, Discovered.
Bring your products to the top of search results and turn clicks into customers with our cutting-edge ecommerce SEO services. We combine technical expertise, innovative strategies, and a full-funnel approach to boost your online visibility, traffic, and sales.
Don't let competitors snag your customers – stand out on Google and watch your revenue soar.
Your Ecommerce Store
Dominating Search Results
Why Ecommerce SEO Matters
Online retail is booming – already over a quarter of all UK retail sales happen online, and that share is headed toward nearly 40% by the end of this year. Every day, millions of shoppers turn to Google and Bing to discover their next purchase. If your store isn't appearing prominently when they search, you're virtually invisible.
Without an ecommerce SEO strategy, ~49% of prospects using Google to find new products won't find you. In other words, almost half of your potential customers could be slipping away to competitors.
More traffic from organic search than paid ads
Discover new brands via search
Of retail sales happening online
Consider also that organic search drives 5X more traffic than paid ads (over 50% of site visits come from organic search, versus ~10% from paid channels). Unlike pay-per-click ads, the benefits of SEO don't vanish when your budget is paused.
A solid ecommerce SEO foundation means sustained, long-term visibility that continuously attracts high-intent buyers at no per-click cost. This is especially crucial for startups and SMEs with limited ad spend – SEO delivers compounding returns over time, building your brand authority, trust, and customer base month after month.
In short: Ecommerce SEO is the key to greater online visibility, more qualified traffic, and higher sales. It ensures your target audience finds you at the exact moment they're ready to buy.
Don't let your beautiful ecommerce site remain a hidden gem – let's make it shine on page #1 of Google and put your products in front of the world.
Why Choose Us as Your Ecommerce SEO Agency
Choosing the right SEO partner can make all the difference. Here's what makes us stand out in the field of ecommerce SEO:
Deep Experience & Expertise
Our team is small but mighty – a squad of seasoned SEO experts with decades of experience optimising ecommerce sites. We've been in the trenches of SEO for fashion boutiques, tech startups, home goods retailers and more.
This means you get proven strategies guided by hard-won insights (not guesswork). We understand the unique quirks of product-based SEO, from handling massive SKU catalogs to optimizing for seasonal trends. Your site's SEO will be led by professionals who have done it before and delivered results.
Innovative & Data-Driven
We pride ourselves on being innovators and disruptors in the SEO space. Tired of cookie-cutter tactics, we've built our own proprietary tools to work smarter and faster – giving you an edge that other agencies can't.
For example, we use in-house software to streamline keyword research and technical audits, so we uncover opportunities in minutes that might take other teams hours.
We also stay ahead of the curve on emerging trends – whether it's voice search, Core Web Vitals, or AI-driven search results. Our strategies are grounded in data and forward-thinking experimentation, ensuring your SEO campaign is always one step ahead of Google's algorithm and your rivals.
Full-Funnel Strategy
Unlike traditional SEO agencies that only focus on rankings, we take a full-funnel approach. That means we care about what happens after users click.
We align SEO with your entire customer journey – from awareness (top-of-funnel blog content) to consideration (informative category pages) to decision (high-converting product pages).
Our team works to attract ready-to-buy traffic and also consults on conversion rate optimisation (CRO) and user experience to maximize that traffic's value. The result? Not just higher traffic numbers, but tangible growth in leads and sales. We don't just drive visitors – we help turn them into loyal customers.
UK-Based & Boutique Service
As a UK-based agency, we understand the local market and the challenges British businesses face online. You'll benefit from personalised, hands-on service – we deliberately work with a select number of clients to ensure each gets our full attention.
When you partner with us, you get an SEO team that feels like an extension of your own. Expect friendly, transparent communication (no jargon overload, we promise!) and weekly/monthly updates showing exactly what we've done and the results achieved.
We're professional and results-driven, yet approachable and collaborative in our style – the kind of partner you'll enjoy working with.
Built for Startups & SMEs
We love helping ambitious startups and growing SMEs punch above their weight online. Our services are flexible and scalable to fit your needs – whether you're launching your very first Shopify store or looking to expand an established WooCommerce shop.
We know smaller businesses need to see value for every pound invested, so we focus on high-impact activities that deliver quick wins as well as sustainable growth.
(And if you're a larger enterprise, don't worry – we have the capability and knowledge to support you too, and will be honest about what we can handle up front.) No matter your size, our goal is to deliver an ROI that truly transforms your business.
Request a Free SEO Audit
After establishing trust, let's see how we can help your ecommerce store dominate search results.
Get My Free SEO AuditEcommerce Platforms We Optimise
One big concern for online store owners is whether an agency can work with their particular platform. Rest assured – we work with all major ecommerce platforms and then some:
Shopify & Shopify Plus
Our team are Shopify SEO experts. From improving liquid templates for better title tags to structuring collections and optimizing Shopify apps, we know how to make Shopify stores rank.
WooCommerce (WordPress)
We leverage the flexibility of WordPress to perform advanced SEO tweaks. Whether it's customising your permalink structure, improving site speed with caching, or using SEO plugins effectively, we'll make your WooCommerce store Google-friendly.
Magento / Adobe Commerce
No platform is too complex. We'll handle Magento's layered navigation and duplicate content issues, improve indexation for large catalogs, and implement technical fixes that drive more organic traffic to your Magento store.
BigCommerce, Wix, Squarespace & More
Every platform has its nuances. Our specialists have worked on BigCommerce stores, Wix shops, custom JavaScript front-ends, headless commerce setups – you name it. We adapt our strategy to your environment, ensuring the technical SEO is spot-on regardless of platform.
Custom-Built Sites
Running a bespoke ecommerce website? We love it. Our developers and SEO analysts will dive into your codebase and CMS to implement the optimisations needed. Even if your site is entirely custom, we'll create a tailored SEO plan to fit.
Platform Logos Display
[Visual: Display platform logos in a grid for immediate visual reassurance - Shopify, WooCommerce, Magento, BigCommerce, Wix, JS, etc., to represent diversity]
No matter what your store runs on, we can optimise it. This section quickly communicates our breadth of expertise across all major ecommerce platforms.
Our Ecommerce SEO Services – What's Included
We offer a comprehensive suite of SEO services to cover every angle needed for ecommerce success. Here's how we'll boost your rankings and revenue:
🔍 In-Depth SEO Audit & Strategy Development
Every engagement begins with us getting to know your site inside and out. We conduct a thorough website audit examining over 100 checkpoints: site health, crawlability, indexation, site speed, mobile usability, URL structure, existing keyword rankings, content gaps – everything.
We map the entire user journey from a search result to checkout, identifying where we can improve along the way.
These insights form the basis of a bespoke SEO strategy tailored to your business goals. No generic checklist – we prioritize high-impact fixes and opportunities specific to your store.
🔑 Keyword Research & Content Optimization
To win at SEO, we must target the right search terms. Our team performs extensive keyword research to learn exactly what your potential customers are searching for – from broad product category terms to long-tail queries like "best waterproof hiking jacket under £100".
We identify high-volume "money" keywords for your category and product pages, as well as content topics for blogs or guides that match your niche.
Then, we optimise your on-page content around these keywords in a natural, user-friendly way. This includes crafting compelling product descriptions, informative category page copy, and engaging blog posts that both read well and rank well. We focus on people-first content (no keyword stuffing!) that satisfies user intent, while ensuring search engines clearly understand your relevance for those terms.
⚙️ Technical SEO & Site Structure
We'll ensure your site's technical foundation is solid so that Google can crawl, index, and rank your pages without obstacles. This involves fixing any behind-the-scenes issues such as broken links or 404 errors (we'll set up proper 301 redirects), duplicate content or tags, misconfigured robots.txt or sitemap, and poor URL structures.
We pay extra attention to site architecture for ecommerce – making sure your category hierarchy is logical, navigation is user-friendly, and link equity flows to your most important product pages.
If you have hundreds or thousands of products, we'll implement rule-based optimisations (e.g. templated meta tags, canonical tags for variant pages) to handle large catalogs efficiently. A technically sound site not only pleases Google's crawlers but also delivers a faster, smoother experience for shoppers – which directly impacts conversion rates.
🚀 Page Speed & Core Web Vitals
Did you know that if a site takes more than 3 seconds to load, over a third of users will abandon it? We take site speed very seriously.
Our developers will optimise your images, enable compression, refine your code and leverage CDN/hosting solutions to make sure your pages load lightning-fast. We target top scores in Google's Core Web Vitals – striving for a site that feels instant and responsive, especially on mobile devices.
A faster site not only improves SEO (Google rewards it) but also keeps customers around longer and buying more.
🛒 E-commerce UX & Conversion Optimization
SEO traffic is only as valuable as the revenue it produces. That's why we also advise on user experience (UX) and conversion optimization as part of our full-funnel philosophy.
We'll review your site's design and analytics to spot conversion blockers – maybe the checkout process is too long, or the menu is confusing.
We'll suggest improvements like clearer calls-to-action ("Add to Cart" buttons that stand out), simplified navigation menus, mobile-friendly layouts, and trust signals (reviews, security badges) in key places. By creating a smoother path to purchase, we make sure that the extra traffic you get from SEO actually turns into sales.
🔗 Link Building & Digital PR
To outrank the competition, your site needs authority – that's where our link building and digital PR services come in. We help your site earn high-quality backlinks that signal trust to Google.
Our approach is outreach-driven and content-led: we might create shareable infographics or expert blog posts and pitch them to relevant publications, or leverage our network to secure guest posts and features on high-authority websites in your industry.
We also monitor your competitor's backlinks and seek opportunities to win similar placements or better. Importantly, we focus on quality over quantity – one link from a reputable site in your niche beats 100 links from random directories.
Over time, these efforts boost your domain authority, helping all your pages rank higher. Plus, you'll see referral traffic and brand exposure benefits from being featured on real websites.
📊 Analytics, Reporting & Ongoing Optimization
Transparency is core to how we operate. Every month, you'll receive a detailed yet easy-to-understand report of your SEO performance. We track key metrics like organic traffic, keyword rankings, click-through rates, conversion rates, and revenue from organic visitors.
You'll see what's improving and how our work is contributing to your bottom line. We even set up goal tracking (e.g. completed purchases or sign-ups) so we can calculate the real ROI of our SEO efforts.
In our reports, we don't hide behind vanity metrics – we connect the dots to business outcomes that matter. Alongside results, you'll get a clear action plan of what we're doing next.
SEO isn't a one-time project but an ongoing process of improvement. We continuously refine the strategy: conducting fresh keyword research as trends change, testing new content ideas, and keeping up with Google's algorithm updates. This agile, ongoing optimisation means your SEO stays effective and your growth doesn't stall.
Speak With an SEO Specialist
Not sure which service you need most? Speak with an SEO specialist to get a free assessment of your site.
Get My Free AssessmentOur Process: How We Deliver Results
Hiring an SEO agency can feel like a leap of faith, which is why we've structured a clear, transparent process for our engagements. Here's what it's like to work with us on an ecommerce SEO campaign:
Discovery & Onboarding
We start by learning about you. In an initial consultation, we discuss your business goals, target audience, past marketing efforts, and any specific challenges or priorities (e.g. "we need to improve mobile sales" or "X competitor is outranking us on these products").
From day one, we make sure we're aligned with your vision. We'll also take care of onboarding logistics in this phase – getting access to your website (CMS or codebase), Google Analytics, Search Console, etc., under strict confidentiality.
(During onboarding, we respond within 1 business hour to any enquiry – setting a tone of responsiveness. We ensure you feel heard by asking detailed questions about your business.)
Audit & Strategy Blueprint
In the first 1-2 weeks, our team dives into research and auditing (as noted above). We compile our findings into a comprehensive SEO Audit Report and discuss it with you in plain language.
This includes quick wins we can tackle immediately (e.g. fixing a meta tag, adding a missing sitemap) and bigger strategic initiatives (e.g. "we need to create content around these 5 topics" or "we should restructure your navigation for better indexation").
Together, we prioritize these recommendations based on impact and effort. The outcome is a roadmap of SEO activities, so you know exactly what will happen each month of the campaign.
Implementation (On-Site Optimisation)
Next, our team rolls up their sleeves and gets to work on your site. We implement high-priority technical fixes first (site speed improvements, resolving errors, optimizing tags, etc.), because a healthy site is the foundation for everything else.
In parallel, we start optimizing key pages – rewriting title tags and headings with targeted keywords, improving product descriptions, adding FAQ content to pages to capture rich snippets, etc.
We often start with your top 10-20 pages that matter most (home, main categories, best-selling products) for maximum initial impact. Throughout this stage, we keep you updated on changes (and of course, nothing risky or drastic happens without your approval).
Content & Link Building Campaigns
With the core site in good shape, we ramp up the growth work. We execute the content strategy – for example, publishing SEO-friendly blog posts, buyers' guides, or comparison pages that we identified as opportunities.
Each piece is crafted to rank and to provide genuine value to your shoppers. Simultaneously, we begin outreach and link acquisition as described earlier.
You'll start seeing our content on other websites and mentions of your brand across the web, all driving authority (and sometimes direct referral traffic) back to you.
Monitoring, Reporting & Refinement
As the campaign progresses, we keep a close eye on performance. Our team tracks your keyword rankings and traffic daily. We provide you with monthly reports (and access to a live dashboard if you prefer) so you can watch the upward trajectory.
In our monthly review calls, we'll explain the results – e.g. "Organic traffic is up 20% this month, especially to these product pages" – and outline our plan for the next month.
If something isn't moving the needle as expected, we pivot. Perhaps a certain keyword is tougher to rank for; we might adjust our content or build more links to those pages. Our process is iterative and responsive. We treat your success as our own and constantly look for ways to accelerate results.
Frequently Asked Questions
We understand you might have some questions before deciding on an ecommerce SEO partner. Here are answers to some common queries:
If you have any other questions, don't hesitate to ask when you reach out! We're always happy to educate and inform. We believe an informed client is the best kind.
Ready to Dominate Online? Let's Talk!
You've seen how our ecommerce SEO services can ignite your growth. Now it's time to take the next step.
Imagine your website ranking at the top of Google for your best keywords, your traffic surging, and your sales climbing week after week. That's what we're here to achieve for you.
Don't let competitors corner the market – if you're not leveraging SEO, you're leaving money on the table (and customers in their hands).
Whether you're an eager startup or an established store ready for the next level, we have the expertise and passion to make your brand the one that shoppers see everywhere online.