The Ministry of Search blog covers SEO, AI search, technical implementation, content strategy and research into how discovery is changing — written for teams who need clarity, not noise.
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AI SEO, GEO, AEO, LLM SEO. Four names, largely one discipline: making your business the source AI systems use when they answer your customers' questions. Here is what it actually involves, with data.
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I run an SEO agency in Portsmouth, which makes me both qualified and biased to write this. Here is how I would choose an agency here if I were a business owner, including the questions most people never ask.
Read article →Most businesses buy an SEO audit exactly once, which makes it hard to know what good looks like. Here is what a real technical audit includes, and the red flags that give away a templated one.
Read article →Most UK SMEs pay between £1,000 and £3,000 a month for SEO, but the range around that number is enormous. Here is what actually drives the price, and how to tell value from waffle.
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